Released 13th June 2011 on LYF.
Chart Performance: Go Tell Fire To The Mountain peaked in the UK charts at number 97.
What The Critics Said: “So, after all that sexy mystery, WU LYF have neither been crushed by hype nor lost to indifference. Now let’s really piss them off by making their album wildly popular. ” NME
To be honest, I don’t really know a lot about WU LYF. That’s ok though, because I’m not sure many other people do either. WU LYF (a.k.a. World Unite Lucifer Youth Foundation) emerged earlier this year, swarmed by a considerable amount of publicity for a band that refused interview requests and record contracts, both of which were offered to them in abundance. Skeptics might consider this to have been a cleverly orchestrated anti-publicity stunt that led to even more interest in the band, while others may identify with the band’s desire to avoid the conventions of the music business. Either way, they’ve managed to get away with all the attention that was thrown their way by releasing an album that lived up to the hype (albeit a hype that they were probably trying to avoid).
The band bypassed the traditional route of making an album with record company support and opted instead to record, produce and distribute the album themselves, paying for it by setting up the “LYF foundation,” where membership fee was put towards the production cost. This organic route cut out the middle “business” aspect, allowing fans to contribute in some part towards the album that they were eventually going to listen to.
The band describe their sound as “heavy pop,” a term which seems appropriate given their use of pounding drum rhythms throughout the otherwise very melodic songs. The gravelly texture of the singer’s voice offsets nicely against the clean, reverb-soaked guitar lines, allowing each to stand out. They also frequently make use of an organ throughout the record (appropriate given that the record was made in a church rather than a traditional recording studio) providing some of the songs with an anthemic feel. The record is lyrically fairly abstract, frequently references aspects of nature, particularly fire, blood and mountains.
For me, this is the best debut album of 2011, and I believe there is one reason why the band garnered so much attention whilst seemingly trying to escape it (and why they were able to personally raise the funds to record the album): people genuinely wanted to hear their music, something which cannot be said about a lot of current artists. Hannah Watts